A creative outlet for Toronto native Avi Friedman, better known as Avi Gold. Working as a creative consultant Avi Gold has for example been a big part of the creation of the popular underground publication Sneeze Magazine. Better™ (Formerly known as Bootleg Is Better) is known for balancing on a thin line between paying homage and giving props vs. something that could look like obvious plagiarism or copyright infringement. Hate it or love it!
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