Established in 2004 in London, Pointer was created with the aim of making simple and considered well-designed casual shoes as an alternative to technical trainers and various limited edition sneakers.
Today, almost ten years later we still hold true to the same vision. Creating high quality footwear, through meticulous attention to detail and a playful fascination for shape and colour. Life, in all it's diversity is a key inspiration, from art and music, right down to our daily breakfast. We employ people we like that in turn inspire us, from artists to interns, friends, accomplices, agents and distributors from around the globe. What makes Pointer unique is it's continuous celebration of the individual, both our art direction and footwear mark this by offering something different, an alternative. They play with the classics, mixing materials, patterns and geometric shapes to create their own vision and ideal of the footwear.