SURFGEAR - STREET MACHINE
STREETMACHINE SURFGEAR STREETMACHINE SURFGEAR STREETMACHINE SURFGEAR



Andreas Schmidt & Jens Hüls Funder for Streetmachine


Streetmachine is proud to present its latest collaboration with Danish artist duo, Andreas Schmidt and Jens Hüls Funder, entitled SURFGEAR. Through a mixture of eco-activist rhetorics and the cynical aesthetics of e-commerce, the duo's aim with SURFGEAR has been to de-romanticize the notion of skateboard culture in relation to that of skateboard-business.

Within all spheres of skateboarding, whether it being graphic design, fashion, or video footage, there is a tendency to glorify the authenticity of the culture. Since the beginning, these spheres have dealt with the roots of a somewhat rebellious movement; a movement for maladapted kids.

The hints toward this belief take many forms, often mixed with other subcultural debris from ether hip-hop or punk etc. Yet there is also a visual aspect of the grand machinery, one that gives effect to the actual tools that makes skateboarding possible, in fact ever more so today with the global potential of the world wide web, making the aforementioned tools more relevant than ever.

Produced in limited quantities, the collaboration consists of three skateboard decks which will be available online and in-store from Streetmachine on Friday, February 5th at 10AM CET, followed by an in-store release event at Streetmachine from 5PM to 8PM CET.



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